Getting Hired in a Digital World: Tools to Get You Noticed

Technology has impacted the way we live and do business in this changing world. More than 90 percent of recruiters use, or plan to use, social media in their recruitment efforts. Most recruiters have made a hire through social media and the majority of these recruiters are likely to look at a candidate’s social profiles.

Do your research:

Recruiters and hiring managers often get hundreds of resumes and applications for one position.  How do you stand out? Start by getting to know the company you want to work for. Check out their career page. Look up their mission and values. Think of this as an open book exam. Everything a company is looking for in a potential employee can be found online. Tailor your resume and any additional applicant materials to the position you are applying for. Start with the job description and use words from the description in your own materials. Applicant tracking systems are a tool recruiters use to sift through the applications. These systems use keyword searches to find the most qualified (according to their requirements) candidates. Stand out with constantly updating your profile.


Control Your Online Footprint:

Your first impression is no longer made in the interview – it is made online. Be prepared for someone checking what you have out on the web. Social media is increasingly used as a recruitment tool. Optimize your digital persona by cleaning up your social media sites and be prepared for someone checking up on what you have put out on the web. Clean up your social media sites and take down anything inappropriate for an employer to see including photos, videos, wall posts, offensive language, etc. Don’t rely on privacy settings to protect your content! Add information to your sites and blogs about your work and volunteer experience to help highlight your achievements. Beef up your LinkedIn profile and include a professional photo. Always be honest in all education and work experience that you post online!

Make quality connections to increase your likelihood of being seen. When you see your connections sharing articles, read them! If you have something valuable to add to the conversation, add it! This will give you more exposure to even more possible connections. Start following companies you are interested in working for. Stay up-to-date on the latest news. This is something that can be used in an interview to show that you are genuinely interested in what they do. In today’s online world of personal brands, stand out with your own personal brand by having your own website/online portfolio to showcase your experience and accomplishments. Blogging also helps to increase both your online visibility and professional network.

Shape Up Your Marketing Documents:

Take your resume up a level – it should be concise, up-to-date, tailored to the job opening, and convey how your skills and expertise fit the position. Include experience that directly relates to the open position.

Your cover letter is the first thing a hiring manager usually sees. It should be more personable than your resume. Use it to convey your passion and interest for the job. Concisely state why you are a good match and what you can do for the company.  Make it about what you can do for the company. Customize each cover letter in your job search. Do not use generic online templates!

Business cards are vital for networking and should make you look professional. Include your name, title or area of expertise, e-mail address, phone number, website or blog address.

Helpful Hints:

Always have 3 to 4 references ready. Make sure references respond quickly or you could get bumped by another candidate!

Never underestimate the importance of skills assessments. They help to determine if you can follow directions and access your strengths and room for improvement.

Tell the truth on background checks! Fully disclose all criminal background activity. If background check reveals anything other than what was initially revealed, an employment offer may be rescinded.

Prepare to Network:

Face-to-face networking involves attending networking events, seminars and conferences to increase your personal exposure while providing growth opportunities at a personal and professional level. Connect with companies/employers online by researching potential employers as well as the people who are interviewing you. It is important to join professional and social networking communities to meet new people, build mutually beneficial relationships and strengthen connections with current contacts.

Refine Your Interview Skills:

For in-person interviews, be prepared, do your research, ask engaging questions, and make an overall great impression. Prepare your answers to typical interview questions ahead of time. Afterward, send an email thanking the interviewer for the opportunity within a three day time frame. (In addition to an email, a handwritten thank you note via snail mail is always appreciated.) Customize each thank you letter to each person who interviewed you. Always proofread for grammatical and spelling mistakes.

For virtual interviews, record yourself on a laptop or other device so that you can review it to see where you can improve. Make sure during the interview that you are free from distractions, have a secure internet connection (test connection prior to interview) and are dressed professionally. Follow up virtual interview with a thank you note to the interviewer(s). Show image of a video interview with distractions and a guy not dressed professionally and one that is a good example.

Develop a Reputation as a Trusted Resource:

Stand out professionally by showing expertise in your field/industry. An expert is defined as a person who has a special skill or knowledge in a specialized field. Brand yourself as an expert in your field on various professional and social networking sites. On professional blogs, leave comments and offer guest posts.  Always keep up with the latest trends in your field.

Ensure potential employers see positive aspects about you to help establish your credibility beyond the job market. The information we display on social networks should actively encourage rather than discourage potential employers. Focus on making sure potential employers see positive aspects about you. These professional activities evidenced through social media can help establish your credibility beyond the job market, developing a reputation as a trusted resource which can reap future benefits in unexpected ways. You can network and attract potential employers by building a personal brand to stand out from the crowd. Establish that brand through growing, managing, and activating your personal digital network.

Take the next exciting step in your career with The Hire Scene. Nobody gets you closer to the hiring process than we do. Connect with us at 877-974-4737 and

“If you do what you’ve always done, you get what you’ve always gotten.” – Tony Robbins